It is for publishing this picture of a woman crying over her dead husband, without permission.
( half way down the page)
http://testigoscristianosdejehova.blogspot.com/2009/02/la-sociedad-watchtower-y-sus-maestrias.html
They are, however, not the only ones to use this photo. However, one would have hoped from a Christian organisation, a little more compassion and respect.
Apparentely, attention grabbing images are more important...maybe better for sales.
jlp